No seriously.
http://sports.ign.com/articles/101/1015586p1.html
Hell yeah I signed up for this. I'm not joking at all. The last football game I bought was NFL 2k5 which IMO was the best football game ever made. I couldn't stand the Madden games. I rented them and just thought they sucked.
When they made this exclusive deal with the NFL I vowed to not buy and EA games. And I didn't until TW 2010 just came out. And I bought that reluctantly.
I've seriously been pissed about this since the day I heard about it. I'll take the god damn stand if they need a fanboy spokesperson.