I was at Home Depot looking for some wire to do a few projects at the house, and one of the guys there found me 100 ft roll of 12-2 for 49 something, same thing as listed online for 52: http://www.homedepot.com/Electrical-...atalogId=10053

Not terrible considering it was more, a lot more, 2 years ago. Anyways, on the other end of the isle you can get 250 ft for 8 bucks more. Just an FYI Also, this isn't a sale price as far as I know.